This role is designed for a strategic leader who will take complete ownership of the
Meta advertising ecosystem for Supertails. The position demands a sophisticated
blend of data-driven optimization and sharp creative intuition. The ideal candidate
will be responsible for crafting the overarching growth and media plan, guiding a
high-tempo creative testing framework, and contributing to the broader
programmatic strategy. This role is pivotal for brand building, customer acquisition,
and driving lifetime value through Meta's powerful platforms.
Detailed Job Description
Position Title: Digital Marketing Manager/Associate - Meta & Marketplace Marketing
Location: Bangalore, India
Reports to: Head of Digital Marketing
Experience Level: 3-7 Years
About Supertails:
Supertails is India's leading pet-care platform, dedicated to creating a better world for pets
and their parents. Our ecosystem includes Supertails.com, a comprehensive online
marketplace for pet supplies; Henlo, our fast-growing private label brand of dog food; and
a suite of offline pet healthcare services. We are a data-driven, AI-forward company on a
mission to provide everything a pet parent needs, right from their pet's first bark or meow.
The Role:
We are seeking a strategic and analytical Digital Marketing Manager/Associate to lead our
media planning and optimization efforts across all Meta platforms (Facebook, Instagram,
Messenger) and online marketplaces (Amazon, Flipkart, Blinkit, Zepto, Instamart, etc.). You
will be responsible for developing and executing a full-funnel strategy, managing a
substantial budget to drive new customer acquisition, app installs, and customer retention.
This role requires a unique blend of analytical rigor and creative thinking, as you will be
responsible for data-backed decision-making alongside a robust creative testing agenda.
Key Responsibilities:
● Strategic Media Planning & Budget Management:
○ Develop, own, and execute the quarterly and monthly media plan for all
Meta & Marketplace marketing campaigns, aligning with overarching
business goals.
○ Manage and allocate a multi-crore annual budget across the full marketing
funnel—from awareness and consideration (TOFU/MOFU) to conversion
and retention (BOFU).
○ Provide detailed performance forecasts and reports to senior stakeholders.
● Campaign Execution & Optimization:
○ Oversee the end-to-end execution of all Meta and Marketplace marketing
campaigns, including Conversion/Sale campaigns using product catalogs,
App campaigns for installs and engagement, and lead generation
campaigns.
○ Implement sophisticated audience strategies, leveraging custom audiences
(from web, app, and customer lists), lookalike audiences, and detailed
interest/behavioral targeting.
○ Continuously monitor and optimize campaigns, analyzing performance
metrics (ROAS, CPA, CVR, LTV, Frequency) to scale winners and
troubleshoot underperformers.
● Creative Strategy & Testing:
○ Lead the creative strategy for Meta, developing a high-tempo A/B testing
framework to continuously improve performance.
○ Collaborate closely with the creative/design team to brief and develop
compelling, platform-native ad assets (video, image, carousel, collection).
○ Analyze creative performance to derive actionable insights on what hooks,
angles, and formats resonate with our audience, and use this data to
inform future creative development.
What We're Looking For:
● Must-Haves:
○ 3-7 years of hands-on experience managing large-scale Meta Ads
campaigns and Marketplace Ads (Amazon, Flipkart, QCs) for a high-growth
e-commerce or D2C brand.
○ Proven expertise in developing full-funnel media plans and managing
significant monthly budgets.
○ Deep, practical knowledge of all relevant Meta campaign types, especially
conversion campaigns with product catalogs and app campaigns;
including feed management in Meta Commerce Manager.
○ Deep, practical knowledge of growing D2C brands on online marketplaces
like Amazon, Flipkart, Zepto, Instamart, Blinkit etc.
○ Strong analytical skills and a data-driven mindset, with proficiency in using
Google Analytics, and Excel/Google Sheets to measure and report on
performance.
○ A demonstrated ability to lead creative strategy, including briefing creative
teams and running structured A/B tests.
Good-to-Haves:
○ Familiarity with the Google Ads ecosystem and Shopify.
○ Familiarity with programmatic advertising concepts and DSPs.
○ Experience with mobile measurement platforms (MMPs) like Appsflyer.
○ A passion for the pet-care industry and a desire to build a
category-defining brand.
